Is a logo the only thing that’s holding your brand together?
Believe me, I get it. If your business doesn’t have its own marketing department or your staff is already stretched too thin, it can be a real challenge to keep up with your content needs, let alone figuring out how it all fits together.
Knowing this is crucial — good, solid branding helps your business stand out in a crowded market to become easily recognizable and trusted.
Look at your competitors’ websites. Many professional services firms say the same things and in almost the same way. You know what sets your firm apart from your competitors, it’s important to communicate the unique value your firm can offer. If you want your firm to stand out, you must tell a different story — your story. And, you need to tell it consistently.
Every bit of content you use on your web site and in your print materials to promote your services should work together to strengthen your brand. This requires consistent tone in all of your written content and consistent use of your visual brand elements across all your marketing channels.
Scattered, one-off marketing pieces are only marginally effective at best and at worst, they can weaken your brand. I can help you avoid these pitfalls and build a stronger brand with:
- Content Audits
- Key message Copy Platforms